Market festival in mid-winter Dey month. On this day, markets were decorated and joyful caravans were organized. Merchants celebrated trade and commerce.
Origin
Ancient Persian winter merchants festival
Historical Context
Market festivals in ancient Persia provided opportunities for merchants from different regions to gather. During the cold winter month of Dey, this festival lifted spirits and boosted trade.
Fun Facts
Al-Biruni in Al-Athar al-Baqiyah mentions market festivals with joyful caravans and seven-colored threads. In Qom (Gomes) and surrounding villages, this festival was celebrated with special grandeur.
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